The marketing of our products started out with IQF Sardine Butterfly Fillets. The search for the best possible quality of this product was one of our first major challenges.
To achieve this, we had no qualms in investing countless resources and efforts into visiting many factories in different parts of the world, until we found a place in Dakhla (Morocco) that offered us the best guarantee of selection and processing of the species we needed, the “Sardina Pilchardus”.
Growth coupled with quality
After the first few months of marketing, and having managed to seduce the market, both nationally and internationally, with product quality and the guarantee and serious approach of our company, we soon started receiving requests for other related products. That was when we also began to produce the WR, HG and HGT Sardine, both in IQF and BQF, and also for animal consumption.
To meet this high demand, we had to expand production points with the challenge of never stepping down from the levels of quality we had self-imposed and that had let us enter the market with such good standing.
This level of demand in quality control encompasses all points from the method of capture, the treatment of fish from the boat to the processing room itself, and transport, not just internal but also to the final destination of our customers.